With blogging growing exponentially in recent times, many new bloggers are starting to find success. You might find yourself asking the question – “But why is blogging SO popular?”
The reason why blogging is so popular is that blogging allows content creators the opportunity to make money, share their expertise with an audience, and develop new skills. Bloggers can build a following, establish their brand and even collaborate with popular brands.
Readers enjoy following blogs because they trust bloggers more than traditional news outlets or corporations who might be biased in some way.
Blogging is worth it for everyone involved: readers get the information they need, bloggers earn a living from what they love to do, and companies can advertise on blogs to reach new customers.
This article will explore the reasons why blogging is so popular in-depth!
Earn money
One of the most popular reasons why people blog is that they can earn money!
There are several ways people can make money through their blogs.
One of the most popular methods is by writing sponsored posts, in which a business will pay you to write about its product or service on your site.
People also earn money from affiliate marketing, where they promote products on their site and then get paid when someone buys them.
Another way people can make money is by running online courses, either through their blog or on another site like Teachable.com.
One of the most popular ways to monetize your website is by placing ads on it. There are multiple ad networks that bloggers can sign up with and earn passive income just by showing ads on their blog posts.
People also earn money from services they provide for other bloggers and business owners, such as copywriting.
There are many ways to monetize a website once it has gained an audience that trusts the author.
The key is to find a method that fits your blog’s content and audience, as well as something you are passionate about.
Share knowledge with the world
Blogging is very beneficial because it helps you share your knowledge with the world.
Why is that so important? Well, firstly, it can open up many doors for you to take advantage of.
If people see what you can do, they could be inspired to hire you.
When your audience is impressed, it may be your chance to make a name for yourself.
If you have the same interests as someone else, then blogging can help you work together. You can share your ideas with that person and collaborate. You might be able to create something even better than before.
Furthermore, if you are sharing knowledge about a topic that your audience is interested in, they will follow you on social media for updates and new posts.
This means they will be more inclined to support you in your future projects. Also, your work is good enough to share, your audience will do that job for you.
This means even more growth for your brand.
But most importantly, if you are an expert in something, you will be doing the world a favor by sharing that knowledge. By doing this, you are helping your audience increase their understanding of the subject, and if you do a really good job – you will gain some superfans for life!
Readers trust bloggers more
It’s true – readers trust bloggers more than corporations or traditional media outlets.
Why is blogging so popular? Blogs are written by real people, often using their full names. This builds trust and makes readers feel as though they’re getting the truth rather than something that’s been directed by a corporation.
Businesses and news organizations have a reputation for putting a “spin” on a story, whereas bloggers most of the time just want people to read their honest opinions about the topic.
Very often bloggers choose their niche based on passion, which makes them want to create the best content that truly reflects their views.
Readers get to know bloggers over time because blogs grow into communities that build friendships among the followership. This is why people often turn to their favorite blogs for advice about any topic related to the blogger’s niche.
When it comes down to it – readers just feel that bloggers are more honest and trustworthy than many other sources of information.
Anyone can start a blog
Blogs are easy to set up, affordable and you can blog about anything!
Blogging doesn’t take any advanced technical or writing skills.
Literally anyone can start a blog (even if you don’t have a laptop).
Here’s what you do:
- Pick and buy a domain name for your new site.
- Sign up for hosting (I recommend Bluehost)
- Choose a blogging platform, such as WordPress.
- Write some words then get editing. Maybe add some pictures too!
This is the basics. The rest you’ll figure out as you go.
There is an ABUNDANCE of information freely available on the internet.
It’s never been easier to start a blog. All you need is an idea, some time, and patience in order for your content ideas to be realized on paper or screen!
Companies can reach new customers
Small and large businesses love to take advantage of the opportunities that blogging provides.
One of the most popular ways to reach new customers is by advertising on blogs – either through banner ads or blog posts that are sponsored in some way.
This allows businesses to put their name and product right in front of a large audience, which will hopefully result in more sales and higher brand recognition.
Many companies will pay money for bloggers to promote their product or service by writing a sponsored post about it.
Another method companies use is affiliate marketing, where they pay bloggers for promoting their products or services on their site with links or buttons leading back to the company’s website (where you get paid when someone clicks).
This is beneficial to readers as well since they can obtain information on a product from someone they know and trust, such as someone who has tried it and can provide an honest review.
Many bloggers love working with companies – whether it be through sponsored posts or affiliate links, blogging is beneficial for both parties involved.
Blogging is a creative outlet
One very important reason why blogging is so popular is that it is a great creative outlet.
Blogging has given us the amazing ability to share stories. It allows people to really show off their personalities and connect with others who share the same interests.
It is also a way to express thoughts and ideas that we might not otherwise be able to or want to discuss out loud.
Blogging also helps us to stay creative in other areas of our lives by opening up a different part of ourselves that we may not even realize exists.
For example, someone who blogs about their love of fashion might find themselves buying more clothes and accessories, or someone who loves to write may want to try writing a novel!
This is why blogging is such an amazing outlet that it opens up the opportunity to be more creative.
It’s also important to remember that you don’t have to blog about anything in particular.
It can be whatever interests you! A lot of people choose to blog in the form of a diary, where they write about their day-to-day activities or thoughts.
Some people choose to use blogging as an artistic outlet by writing poetry and short stories that they may not want to share with others, but it is still very therapeutic for them!
There is no right or wrong way to blog, and it can be whatever you want to make of it, which is what makes it such an appealing platform.
Create a community
Building a community can be an important step for any business because it makes you more credible and relevant.
As a blogger, having your own community gives people the opportunity to get involved with what’s going on in your field of expertise more.
By giving them that access, you will discover they begin to trust you as an expert, which will make readers want to come back again and again.
Also, having your own community helps you to grow as a blogger by getting feedback on new ideas and content they want to read about.
There are many things bloggers can learn from their community, like what you can do to improve your content or increase engagement.
Building a loyal audience base is a great way for bloggers to interact with readers.
It makes your business more personal.
Building an online community is something that can open many doors, and that is one more reason why blogging is so popular.
Accountability
Blogging is a great way to hold yourself accountable.
It can help increase your productivity by allowing you to set deadlines for yourself so that every week or month, there is something new being published on your blog.
Blogging for accountability is especially effective because it is a public platform where anyone can see what you have worked on recently, which is great for people who need that extra push to get them started.
This commitment to publish new content regularly can get you more disciplined, which can lead to other positive changes in your life outside of blogging.
This is why blogging can be a great tool for those who need some motivation to complete tasks throughout the day or week.
The best part about this form of accountability is that it holds you accountable with positive reinforcement rather than negative consequences like getting fired from your job if you didn’t meet deadlines.
As you are your own boss, blogging can only improve your life.
People are more likely to stick with goals if they have a community of support, which is why blogging can be so inspiring.
This way you can make sure your next steps will help take you closer towards reaching your goal!
Developing yourself
When you start blogging, you may find that new talents and skills surface that you never knew existed.
Writing a blog post may feel like an extreme challenge at first, but after you’ve done it once or twice, you’ll find that it gets easier and more natural.
You might even start to enjoy writing!
It’s not uncommon for bloggers to start a career in copywriting after they’ve established their own blogs.
Blogging can help develop editing, proofreading, and formatting skills as you work on your posts.
You are also practicing your research skills and honing your ability to communicate what you want to say clearly and effectively.
As you write more blog posts, your style of writing will become clearer and easier to read. You’ll start to see which kinds of topics work well on your blog, what kinds of things people are interested in reading about from you, and how much effort it takes (in time and energy) to produce a post like the one you’re currently working on now.
Blogging can help develop many skills but it’s especially great for developing a new voice, a unique perspective on the world.
Blogging is fun!
Finally, let’s talk about arguably the most important reason why blogging is so popular.
Blogging is so much fun!
I enjoy blogging because I can express my opinions on things that I am most passionate about.
You get to meet new people and expand your knowledge even more.
Blogging also allows people like you and me to easily start their own little business and even make a living working from home.
You may even find your biggest fans who will support everything you do.
All of that makes blogging a very exciting and fun adventure.
Wherever it leads you, it will be an experience to remember.
So, why is blogging so popular?
To summarize, blogging is a great way to share your knowledge with the world. You can build a community of followers who enjoy what you have to say and help grow your audience by becoming an expert in a niche topic.
From there, it’s up to you whether or not you want to monetize your blog (though many do). But even if you don’t make money off of blogging, it can still be incredibly rewarding because it gives people like us opportunities for self-expression and creativity that we may not otherwise get.
Plus, as any blogger will tell you – writing about something that interests them is often fun!
So go ahead and give blogging a try today – I promise you won’t regret this decision!
I want to hear from you! Let me know what your thoughts are on blogging in the comment section below.
